Last updated: 1st July 2026

1. Who we are

Data focus Ltd (“we”, “us”, “our”) is responsible for personal data processed through this website.
Contact support@datafocus.scot 

2. What this Privacy Policy covers

This Privacy Policy explains how we collect, use, store, share and protect personal data when you:

• visit our website (including our site analytics),
• contact us via forms or other communication methods,
• become a client/customer of our services (where applicable).

3. The personal data we collect

Depending on your interaction with our website and services, we may collect:

• Identity and contact details: name, email address, phone number (if you provide it)
• Client/customer information: job title, company information, and details relevant to our engagement
• Communications: information contained in messages you send us
• Website usage data: IP address, device and browser information, pages viewed, approximate location (derived from IP), and timestamps
• Analytics data (first-party): information generated by our own analytics on how users interact with the website

4. How we collect personal data

We collect personal data:

• directly from you, for example when you complete forms or communicate with us;
• automatically when you visit the website, through analytics and other technical tools; and
• from you during our business relationship, where you provide details for service delivery and administration.

5. How we use your personal data

We use personal data for purposes including:

• providing and administering our services to clients/customers;
• responding to enquiries and communications;
• understanding website usage so we can improve the website and the user experience;
• maintaining security, detecting and preventing misuse or fraud;
• complying with legal obligations (where applicable).

6. Legal bases for processing (UK GDPR)

We process personal data only when we have a lawful basis, which may include:

• contract (to provide services you request or for steps before a contract);
• legitimate interests (to run our business, secure our systems, and improve our website);
• consent (where we rely on consent for analytics/cookies, and you can withdraw it);
• legal obligation (where we must process data to comply with the law).

7. Cookies and analytics

We use cookies and similar technologies to:

• operate the website;
• collect analytics about how you use the website; and
• remember preferences where applicable.

You can control cookies using our cookie consent preferences. 

8. Who we share personal data with

We may share personal data with:

• service providers that help us run our website and manage analytics (including hosting and technical support);
• professional advisers (e.g., legal/accounting) where necessary;
• authorities or regulators when required by law.

We share only what is necessary for these purposes, and we require appropriate protections where relevant.

9. International transfers

Where any service provider processes data outside the UK/UK EEA, we take steps designed to ensure appropriate safeguards are in place.

10. How long we keep personal data

We keep personal data only for as long as necessary for the purposes set out in this Privacy Policy, including:

• the period necessary to provide services and handle enquiries;
• periods required to comply with legal obligations; and
• time for resolving disputes and enforcing agreements.

Retention periods vary by data type.

11. Your rights

Depending on the circumstances, you may have rights under UK GDPR, including:

• access to your personal data;
• correction of inaccurate data;
• erasure (where applicable);
• restriction of processing;
• data portability (where applicable);
• objection to processing (including where processing is based on legitimate interests);
• withdrawing consent (where processing is based on consent).

To exercise your rights, contact us at:  support@datafocus.scot . You also have the right to complain to the UK Information Commissioner’s Office (ICO).

12. Security

We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse and unlawful processing.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The “Last updated” date will reflect the most recent changes.